Marketing & Data Analysis

We all know that a data-driven marketing strategy is crucial for driving business development and growth, but a marketing data strategy isn't solely focused on helping you make right choices for your marketing campaigns. It's about acquiring, managing, enriching, and employing the right data and your marketing departments ability to analyze the data so that you make well informed decisions. We are highly experience in data management and analysis and have help many businesses evolve in this crucial area.

Data consulting

We have extensive experience in navigating the complex world of data ecosystems that are associated with modern marketing and sales. We can assist you in identifying, gathering and leveraging the right data, in the right way, in-order to identify opportunities for your specific business needs and goals.

KPI and reporting

The right KPI:s is the foundation of successful businesses and can make or break marketing strategies. Therefore, it is extremely important to have the ability to evaluate channels and marketing performance. We can support the process of establishing a KPI framework that is in line with business goals and that reflects on marketing’s impact on the business outcome. We also create reporting frameworks that visualize data and results in clear and actionable way that can be acted upon in actionable ways. We also realize the need to adapt reporting to the intended audience, from the individual specialist to management teams.

Attribution modeling

With data from website traffic, conversion and transactions we evaluate and model them to each channel’s interaction and performance. This gives us a clear picture of the actual role that the marketing activities are delivering. This will give us the ability to be better positioned to foresee and optimize future marketing performance and investments. We customize the attribution modeling process so that it reflects your own unique business. From here we develop an attribution mode that is suited to your specific customer journeys and business.

Marketing mix modeling

Your marketing effectiveness is key in driving continued growth. A marketing mix analysis evaluates and gives you insights and understanding of the effectiveness of your marketing across all activities. This analysis results in a report that shows such factors as the effects of marketing investments and other external factors. It also highlights recommendations in how marketing investments can be optimized for better results and increased growth.

Customer lifetime value analysis

This analysis will give you the opportunity to predict your customer value development over time. The CLV analysis often leads to further analyses that can provide insights and strategies into how customers visits can be increased and improved, or how to develop and plan digital marketing activities in order to gain a higher total CLV.